A dozen good reasons to use promotional gifts
Do you want your business details to be noticed, remembered, and stand out from the rest? Is your business card one of many gathering dust in desk drawers across the country? The BusinessGiftUK.com know how to get your company noticed and remembered. Here are a dozen reasons why you should be using promotional business gifts to enhance your business.
1 – How do you Build Your Brand
Your brand and its market position must be regularly reviewed and promoted – simple fact. This does not need to involve costly marketing campaigns – the drip feed of building your brand through promotional gifts can be just as effective over time. By customising products that are used by your clients and prospects in their daily business lives, they have a constant reminder of your logo. Repeat exposure of who you are and what you can offer. What’s more – your contact details are extremely easy to find, so there is more chance of a spontaneous call, if they don’t have to go digging in that drawer full of old business cards.
2 – How do you offer Incentives To Buy
Promotional gifts can be used blatantly to entice people to buy. This is particularly effective in retail point of sale as on pack branded gifts. They are also used in less “sexy” areas, such as insurance and banking, where customers are often offered quality pens as they fill in forms. Historically, it has been proven that the offer of a good free pen can significantly increase the number of quote requests or responses.
3 – How do you Get Customers’ Attention
Let’s be honest – we all love to get value for money, but even better to get something for free. It’s also good for the soul to be a giver, so using promotional gifts creates an all-round feeling of bonhomie, which shouldn’t be underestimated in forging new business relationships. When interacting with total strangers, maybe at Expos and Trade Shows, the goodwill of offering promotional gifts is a great ice breaker, starts a conversation and makes a memorable first impression.
4 – What are Good Staff Incentives
Within the workplace promotional gifts can be used to incentivise and motivate staff. This can be done in different ways. Firstly, gifts can be used for targeted incentives or rewards for effort. Secondly, they can be used to create team spirit. They create a sense of belonging to the group and company pride from using quality branded clothing, desk items and corporate stationery. Recognition leads to a sense of fulfilment, inspires company loyalty and creates a workforce that feels appreciated. This all helps the bottom line!
5 – Why are business gifts Targeted Marketing
When you have a stock of promotional merchandise you choose who to send it to. When your marketing is highly targeted it can become much more cost effective. It’s a highly efficient way of making a good first impression, which makes an emotional connection with your target and emotions like desire and gratitude plant memories in the brain.
6 – Why are business gifts Long Life Advertising
Most promotional gifts have a much longer life span than other media and marketing formats. Your investment in a targeted, relevant gift for you client can see your message positioned on his desk for many years. I loved seeing a LinkedIn post recently, from Rachel Gill of Cheetham Jackson Mortgages, Preston, about how she was still using a personalised ruler that I gave her 10 years ago. Gifts like that have a great chance of being to hand when a buying need arises.
7 – How do you Get Repeat Business
Of course, it is not only new clients that appreciate a promotional gift. As a high percentage of business comes from existing customers, giving them thank you gifts is a wise investment. In many industries purchases can be infrequent. It is not everyday you need asset finance, replacement machinery or a new heating system. Giving a gift keeps you in touch with infrequent buyers and gives you a great chance for a catch up. If your product or service uses keys, then you should give a branded key ring with every job to get subsequent service work and call outs.
8 – How do you Get Referrals
At a one-to-one or when networking you are asking for referrals, but busy people are quickly on to the next meeting. Leaving them with a hand full of your gifts, to pass on to other contacts, both expands your circle of influence and helps them to remember more about you. Remember to also give a gift to say thank you when you receive a referral, then they are more likely to do it again.
9 – How do you Get Recommendations
A promotional gift can act as a wonderful prompt for a happy client to recommend you to their friends and associates. Your contact details are readily available to be passed on. Make sure they are printed on the gift. After a sale, check a client is completely satisfied. Give them a relevant thank you gift and ask them to keep it. It is reminder to pass on your details to other people that you could help. A little effort and your next contact could be primed to buy by a happy customer.
10 – How do you Get Reviews
As well as asking for recommendations and referrals, business gifts can also help you ask for those all-important online reviews. Check that your client is happy, hand over a gift and ask if they would be kind enough to leave a review. You can brand a gift with a simple message: “Any questions please give us a call. Happy? Please leave us a review at….”
11 – How do you Buy Time
Whenever a gift is given and received there is an opportunity to talk and network. Everyone pauses to receive a gift, and in most cases simple politeness stops people from simply walking away. This is your chance to say a little about what you do and then listen carefully to what they do, triggering your radar for opportunities. Conversation is made much easier when offering a relevant promotional gift. This method works with all types of encounters, not just formal networking events.
“Has anyone got a pen….?” Have a branded one ready to hand over and start a conversation.
12 –How do you add a Catalyst for all of your marketing
Using customised gifts to promote your business is a fantastic way of maximising your marketing mix. Gifts are the catalyst to all other activity. Well targeted, relevant, advertising promotional gifts enhance and support the message you want to convey through all other marketing channels. They are the attention getters. They are the emotive connection. They are there for the long haul. Business gifts are also an effective way of bypassing the competition on Google by keeping it simple and direct. When LoopKeyrings.co.uk wanted to announce a free UK delivery service in 2012, they mailed truck shaped rulers to every client. The tangible message saw an immediate increase in repeat orders. Some of those rulers are still on clients desks today.
Talk to an established distributer like BusinessGiftUK.com of Leyland. They can give you advice about effective use of promotional business gifts. They have worked with businesses of all sizes, locally, nationally and internationally since they were established in 1985.
Author: Stephen Ward is Managing Director of Ad-Options Ltd t/as BusinessGiftUK.com. He is also former Chair of the Central Lancashire Business Club and an Accredited Member of the British Promotional Merchandise Association (BPMA).
Tel: 01772 429111