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  • One of the great things about the British summer is the wide variety of outdoor shows and events all across the UK. From charity walks, through many sports, to huge county shows, there is something for everyone and many business opportunities for displays, sponsorship, fund raising and awareness. Here are some key reasons why a branded gift is an important marketing component for most types of gathering.

    An event is usually great fun, making you excited, happy and is therefore very memorable. A great occasion triggers your emotions, and this is what help to create memories in your brain. “Whilst the process is still not fully understood, it is believed that the hippocampus and two amygdalae regions in the brain play key roles in processing both memories and emotions, and that interactions between the two may reinforce the link between memory and emotions.”   Source: psychologistworld.com

    This memory effect can be bolstered greatly by us

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