Branded Promotional Products As A Cost-Effective Marketing Tool For Your Business
Unlucky for some and lucky for others, Friday 13th is an auspicious day for many people. At businessgiftuk.com/, we like to focus on the positives and today is no exception.
With that in mind, to mark Friday 13th October this year, we wanted to bring you 13 reasons to use branded promotional products as a cost-effective marketing tool for your business.
Branded promotional products improve brand visibility
Whether it is an item on your customers’ desks, in their pockets, on their walls or even on themselves, branded promotional products serve as a unique reminder – your brand will be seen or used daily, making your business more memorable.
Cost-effective marketing tool for your business
Branded promotional products are a cost-effective marketing tool for your business. There is a wide range of products available to fit a range of marketing budgets. Branded merchandise is an affordable marketing tool for your business, compared to other forms of advertising.
75% of consumers said receiving print advertising made them feel special
Business gifts for your customers
Business gifts are a great way to show gratitude to your customers without breaking the bank. You can choose branded products that are useful for your customers and also relevant to your business. Additionally, giving business gifts can help with building connections with your customers.
Branded promotional products improve brand recognition
Branded promotional products reinforce your brand identity. Repeat exposure to your brand makes your company more recognisable, improving brand recognition.
Generating leads for your business
Business gifts can be used to generate leads for your business at trade shows, expos and events. You can also use branded products to incentivise people to provide their data for you to use within your email marketing campaigns, perhaps by running a competition to win a gift.
Make your business stand out
You can use branded merchandise to differentiate your business from your competitors and make your business stand out.
Printed marketing items to represent your brand
We live in a digital marketing world where marketing has moved online in innovative and engaging ways. But research shows that 75% of people still want to receive a printed marketing item representing your brand.
Reaching a broader audience of prospective customers
From prospective customers and existing customers to employees and suppliers, branded promotional products can be wide-reaching as a form of physical marketing.
Durable products with longevity
Branded promotional products are more durable and have a longer lifespan compared to traditional and digital advertising. You can now also source eco-friendly sustainable products such as our eco-friendly range. At businessgiftuk.com/, our range of eco-friendly products includes recycled and recyclable products, which promote sustainability and reduce your carbon footprint.
On-brand promotional ideas
You can tailor products to your branding and messaging, making them unique and relevant to you and your customers.
Free business gifts for a positive brand image
Giving out free business gifts at trade shows, expos and events can help to build relationships and connections for a positive brand image. Everybody loves a freebie!
Boosting morale amongst your workforce
Everybody likes to feel appreciated. Business gifts are a great way to remind your employees that you appreciate their loyalty and hard work, boosting morale amongst your workforce! At businessgiftuk.com/, we can help you come up with fun and innovative ways to boost morale in your business.
Trackable Returns on Investment
You can measure the effectiveness of your branded promotional product campaigns by tracking customer engagement and sales generated as a result. This will improve the quality of the data captured by your business, providing another useful marketing tool.
When considering using branded promotional products, it’s essential to choose products that align with your brand messaging. The right product can significantly improve your marketing reach and brand recognition amongst your target customers. That certainly sounds like a positive outcome to us!
If you would like some help coming up with an effective business gift for customers and employees, reach out to us today!
You can email us at [email protected] or by calling our experienced team on 01772 429111.