Corporate gifts in West Lothian
When you give a gift to a client or customer, you add value to the interaction that your business has had with them. It shows that your West Lothian-based business will go that extra mile, meaning that it is much more likely to stand out in the customer’s memory. At BusinessGiftUK, we are sure that our range of quality products will enable any business to do this, and at an affordable price. From something as simple as a badge to a t-shirt, a corporate gift can be a lasting and personal reminder of your West Lothian business.
How do I choose the right corporate gift?
Although the act of gift-giving is, in itself, a very effective way to leave a lasting impression on customers, what your West Lothian business chooses to gift them is often just as important. Here is our guide to choosing the right corporate gift:
Relation to business
When deciding what corporate gift you will be providing customers with, it is vital that you think about the ways in which it might relate to your West Lothian-based business. It could be that your company has especially sleek branding that lends itself to clothing and would look good on a hoodie, for example. Similarly, it could be that your gift idea relates directly to the way in which your customer has interacted with your business. If a customer has to write their details for you, giving them a branded pencil to use and keep afterwards is a simple yet cost-effective way to stick out in their memory.
Try to make it functional
Aside from providing value to the way in which customers interact with your business, it is also crucial that your corporate gift is seen around West Lothian and beyond as a promotional material. The best way to ensure this is by providing a gift that has a simple and useful function so that it is frequently used and seen. A cap, for example, is something that many will use without a huge amount of consideration of where it was bought due to its simple functional use.
Less is sometimes more
Whilst it is important to demonstrate to customers that they are valued by your business, it is sometimes best considering smaller and more affordable options of doing this. By choosing a gift that is smaller in size, such as a key ring, past customers are likely to forget they still even have it on display where it is still promoting your business. Going for something smaller also has the added benefit of meaning that your budget often goes further as these gifts tend to be considerably cheaper. By being able to buy a larger quantity with the same amount of money, you could maximise the reach of your corporate gifts.
Bring attention to your gift
Providing your gift as an extra from a transaction or service to customers is another way in which it can be valued and ultimately used. It could be that when a customer spends over a certain amount or fulfils an action, that they receive a free gadget, for example. Regardless of the way in which your West Lothian-based business chooses to do this, it is always worthwhile presenting your gift as something of value in itself.
To ask one of our knowledgeable team about any of our products, give us a call on 01772 429 111 or fill out our contact form below and we will get back to you as soon as possible.