Corporate gifts in St Andrews
When your business gives a gift to its customer or client, it adds value to the interaction that you have had with them. It shows that your St Andrews-based business will go that extra mile, meaning that it is much more likely to stand out in the customer’s memory. At BusinessGiftUK, we provide the highest standard of products at an affordable price so that any business can achieve this. From something as simple as a badge to a t-shirt, a corporate gift can be a lasting and personal reminder of your St Andrews business.
How do I choose the right corporate gift?
Whilst giving a corporate gift is a very effective way of making a lasting impact on customers, what your St Andrews-based business chooses to gift them is equally crucial. Here is our guide to choosing the right corporate gift:
Relation to business
The way in which the corporate gift you are providing customers relates to your business is well worth considering. It could be that this is simply using the gift to demonstrate your company’s branding in a stylish format, such as a hoodie, for example. Similarly, it could be that your gift idea relates directly to the way in which your customer has interacted with your business. If a customer has to write their details for you, giving them a branded pencil to use and keep afterwards is a simple yet cost-effective way to stick out in their memory.
Try to make it functional
Aside from providing value to the way in which customers interact with your business, it is also crucial that your corporate gift is seen around St Andrews and beyond as a promotional material. To ensure this, it is best to give something that has a clear use so that it is likely to get used and consequently seen. A cap, for example, is something that many will use without a huge amount of consideration of where it was bought due to its simple functional use.
Less is sometimes more
Although it is important that your company shows customers that they are valued, sometimes it is best opting for something smaller and more affordable. By choosing a gift that is smaller in size, such as a key ring, past customers are likely to forget they still even have it on display where it is still promoting your business. Opting for smaller gifts can also allow your budget to go further due to, often, being very affordable. By being able to buy a larger quantity with the same amount of money, you could maximise the reach of your corporate gifts.
Bring attention to your gift
Another way to ensure that your corporate gift is cherished is to bring attention to it as an extra. It could be, for example, that if a customer spends over a certain amount they receive a free gadget. Regardless of the way in which your St Andrews-based business chooses to do this, it is always worthwhile presenting your gift as something of value in itself.
To ask one of our knowledgeable team about any of our products, give us a call on 01772 429 111 or fill out our contact form below and we will get back to you as soon as possible.