Corporate gifts in Fleet
When your business gives a gift to its customer or client, it adds value to the interaction that you have had with them. It shows that your Fleet-based business will go that extra mile, meaning that it is much more likely to stand out in the customer’s memory. At BusinessGiftUK, we pride ourselves on providing quality products at an affordable price so that any business can achieve this. From something as simple as a badge to a t-shirt, a corporate gift can be a lasting and personal reminder of your Fleet business.
How do I choose the right corporate gift?
Whilst giving a corporate gift is a very effective way of making a lasting impact on customers, what your Fleet-based business chooses to gift them is equally crucial. Here is our guide to choosing the right corporate gift:
Relation to business
When deciding what corporate gift you will be providing customers with, it is vital that you think about the ways in which it might relate to your Fleet-based business. It could be that your company has especially sleek branding that lends itself to clothing and would look good on a hoodie, for example. Similarly, the gift could simply relate to the customer’s actual interaction with your business. If a customer has to write their details for you, giving them a branded pencil to use and keep afterwards is a simple yet cost-effective way to stick out in their memory.
Try to make it functional
As with all promotional material, the ultimate aim of corporate gifts is to have your business seen around Fleet and potentially beyond. The best way to ensure this is by providing a gift that has a simple and useful function so that it is frequently used and seen. A cap, for example, is something that many will use without a huge amount of consideration of where it was bought due to its simple functional use.
Less is sometimes more
Whilst it is important to demonstrate to customers that they are valued by your business, it is sometimes best considering smaller and more affordable options of doing this. By choosing a gift that is smaller in size, such as a key ring, past customers are likely to forget they still even have it on display where it is still promoting your business. Opting for smaller gifts can also allow your budget to go further due to, often, being very affordable. By being able to buy a larger quantity with the same amount of money, you could maximise the reach of your corporate gifts.
Bring attention to your gift
Another way to ensure that your corporate gift is cherished is to bring attention to it as an extra. It could be that when a customer spends over a certain amount or fulfils an action, that they receive a free gadget, for example. Regardless of the way in which your Fleet-based business chooses to do this, ensuring that your gift has some discernible value itself is crucial.
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