Corporate gifts in Cambridge
When your business gives a gift to its customer or client, it adds value to the interaction that you have had with them. It shows that your Cambridge-based business will go that extra mile, meaning that it is much more likely to stand out in the customer’s memory. At BusinessGiftUK, we provide the highest standard of products at an affordable price so that any business can achieve this. From something as simple as a badge to a t-shirt, a corporate gift can be a lasting and personal reminder of your Cambridge business.
How do I choose the right corporate gift?
Although the act of gift-giving is, in itself, a very effective way to leave a lasting impression on customers, what your Cambridge business chooses to gift them is often just as important. Here is our guide to choosing the right corporate gift:
Relation to business
When deciding what corporate gift you will be providing customers with, it is vital that you think about the ways in which it might relate to your Cambridge-based business. It could be that your company has especially sleek branding that lends itself to clothing and would look good on a hoodie, for example. Similarly, it could be that the gift relates specifically to the customer’s interaction with your business. If a customer has to write their details for you, giving them a branded pencil to use and keep afterwards is a simple yet cost-effective way to stick out in their memory.
Try to make it functional
Aside from providing value to the way in which customers interact with your business, it is also crucial that your corporate gift is seen around Cambridge and beyond as a promotional material. The best way to ensure this is by providing a gift that has a simple and useful function so that it is frequently used and seen. A cap, for example, is something that many will use without a huge amount of consideration of where it was bought due to its simple functional use.
Less is sometimes more
Whilst making sure customers feel valued by your company is crucial, it is often also worth considering the smaller and more affordable routes of doing this. By choosing a gift that is smaller in size, such as a key ring, past customers are likely to forget they still even have it on display where it is still promoting your business. Smaller gifts are often also considerably cheaper, meaning that your promotional budget can go further. By being able to buy a larger quantity with the same amount of money, you could maximise the reach of your corporate gifts.
Bring attention to your gift
Another way to ensure that your corporate gift is cherished is to bring attention to it as an extra. This could be, for example, when a customer purchases a certain product, they receive a free gadget. Regardless of the way in which your Cambridge-based business chooses to do this, making sure that your provided gift has some kind of value in itself is vital.
To ask one of our knowledgeable team about any of our products, give us a call on 01772 429 111 or fill out our contact form below and we will get back to you as soon as possible.